.2Performant, a Romanian innovation and also partner advertising and marketing answers provider, declared on Monday, September 9, at the Bucharest Stock Market, that it plans to acquire the Profitshare associate networks in Romania and Bulgaria from Sale Advertising And Marketing. At the same time, Dante International, the manager of eMAG, will definitely become an investor in 2Performant.On September 6, 2Performant’s Panel of Supervisors ended a preliminary deal to get the Profitshare.ro as well as Profitshare.bg associate networks owned through Transformation Advertising S.R.L. and also Transformation Advertising EOOD.
The agreement outlines the concepts of the transaction and is actually not legally binding, according to the firm press mentioned by Economedia.The procedure includes the transactions of the Profitshare company lines from Sale Advertising and marketing S.R.L. and also Transformation Advertising EOOD (as dealers) to 2Performant (as the buyer). Dante International S.A.
(majority investor of Sale Marketing S.R.L.) will certainly be part of the business move arrangement as an underwriter.” As soon as the Profitshare purchase is actually completed, our team will certainly increase our existing ability as well as diversify our customer profile in both Romania and Bulgaria. Our company still possess a few significant actions to finish, but I am positive that the crews associated with the purchase on each sides will certainly manage to accomplish them efficiently. Our experts are going to introduce our post-acquisition plans after settling the investment according to the final deal,” stated Dorin Boerescu, CEO and also Co-Founder of 2Performant System.The deal price is RON 4.3 thousand, and will certainly be paid out 55% in cash and forty five% in 2Performant portions with a funding rise..” 2Performant is a youthful as well as powerful firm along with values that resonate with us.
Our experts assume that, after the transaction is completed, the Profitshare organization mixed with 2Performant will definitely deliver greater market value to its clients,” claimed Tudor Manea, General Supervisor of Dante International SA.2Performant additionally notes that many steps stay to complete as well as finalize the transaction, like the effective fulfillment of the due carefulness study through 2Performant.Profitshare was actually launched in 2012 and currently possesses a collection of 250 associate programs (consisting of the eMAG group) in Romania as well as Bulgaria.radu@romania-insider.com.( Photograph source: the company).